Hello, I’m May!

My name is Mayra Vendramim and I’m a Senior Product Designer based in Amsterdam.

Currently helping tens of millions of travellers choosing better stays @ Booking.com.

Case studies

Personalisation @ Booking

2025

This initiative focused on prioritising our travellers’ unique needs when choosing a stay, leading to a Personalisation Vision & Strategy.

Information Architecture @ Booking

2024

Property pages lacked clear IA. This project delivered a user-centric information architecture strategy across 4 platforms.

Guest Messaging @ Booking

2020

This project is a mix and match of many initiatives I participated in or led since joining the Guest Messaging team in Booking.com.

99 and DiDi localization

2017

When DiDi Chuxing acquired 99, it needed to integrate it with its ecosystem. In this project, we investigated the solution offered by DiDi and how our Brazilian users perceived it.

99 - New riding experience

2017

This project is a redesign of the riding experience for passengers who used the 99 apps. The goal was to reduce the cancellation rates and foster communication with the drivers.

Experience

  • 2022 - Current

    Senior Product Designer @ Booking.com

    • I lead the user experience for one of the most visited pages on the main funnel, ensuring it meets both traveller and business needs. Key contributions include planning and executing strategies and projects related to personalisation, information architecture, generative AI, and experimentation.

  • 2020 - 2022

    UX Designer @ Booking.com

    • Designed the messaging experience for Booking.com guests. That included not only the chat interfaces used by millions of users, but also other tools that des communication between guests, properties, and customer support agents.

  • 2017 - 2020

    Mobile App Designer @ Booking.com

    • Worked on the Pulse app, a tool for properties to manage their listings and bookings on Booking.com.

  • 2016 - 2018

    UX Designer @ 99

    • 99 is the biggest Brazilian mobility company and our first unicorn 🦄. I dedicated most of my time there designing products for our passengers, dealing with challenges spread throughout the whole journey—from onboarding to trip review.

  • 2015 - 2016

    UI/UX Designer@ HE:labs

    • Development of digital products for startups and big companies, acting since the discovery phase, sketching wireframes, researching personas and defining user flows, till the conception of high fidelity mockups and prototypes
    • Planning and execution of remote usability tests

  • 2014 - 2015

    User Interface Designer @ Agivis

    • Conception of user interfaces for web and mobile apps for a diverse array of clients

    • Academics

    • 2010 - 2015

      Graphic Design @ UTFPR - Federal University of Technology

    • Q4 2014

      Interactive Design and Game Development @ SCAD

      Visiting Student with an scholarship from the Brazil Scientific Mobility Program

    • 2013 - 2014

      Graphic Design / English as a second language @ SUNY New Paltz

      Visiting Student with an scholarship from the Brazil Scientific Mobility Program

Skills

ic-ux

UX

  • Planning and moderating user research sessions

  • Elaboration of user testing scripts and analysis of results

  • Working with different sources of user data, qualitative and quantitative to improve or create new experiences

ic-ui

UI Design

  • Wireframing and prototyping

  • Creation of high fidelity mockups

  • Creation of visual design guidelines

ic-others

Others

  • Experience in agile environments, working closely with product managers and developers

  • A/B test planning

  • Planning and facilitation of ideation sessions for small groups

Contact

If you want to work together or just want to say hi, please send an email to may.vendramim@gmail.com or contact me through the social sites listed below :)